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| SFReader Forums > Book, Magazine, and eZine Publishers > Editor's Roundtable > Attracting advertising | Forum Quick Jump
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Jordan Lapp
ppaL nadroJ
      
Date Joined Sep 2006
Total Posts : 2534
| Posted 9/3/2007 12:37 AM (GMT -4) |   | | Hey guys,
This thread is for ideas on how to solicit advertising for our various projects. At EDF, we will be implementing Google Adsense of course, but we will also be selling Text Link Ads (purchased links).
I've seen a few mags with banners. How does that work? Who do you approach about that?
Another idea we've had is ReviewMe, which is basically paid reviews for your website. People go to the site, pay EDF x number of dollars and we review their site in our magazine. Not guaranteed to be positive of course, but it does generate a lot of traffic.
Any other ideas? The way we look at it is, the more money we raise through advertising, the more we can pay our authors. I'd really like to hit semi-pro rate at least.
Jordan Lapp Managing Editor
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von Darkmoor
Small Press Publisher (and Dancer still)
Date Joined Dec 2005
Total Posts : 2952
| Posted 9/5/2007 11:05 AM (GMT -4) | | Jordan, while I love the concepts of EDF, just thinking about trying to get advertisers gives me a headache. Like CW mentions, advertisers want targeted appeal. EDF won't be providing that. You're too diverse - and hopefully this is the only area this is a negative in.
I've learned through personal experience that providing local advantage is the only appeal to local businesses - I wouldn't think EDF would/could do that, so there goes one level of advertisers. So you're national, international scale - how do you get the international advertisers? You still have to provide them an advantage, an edge. Right now I don't see you being able to do that, not for any decent paying advertisers.
You're appeal is on the individual level, perhaps libraries, educational facilities, reading groups. None of these pay - have the money to pay for - untargeted, unguaranteed benefit, advertising. Unless you get Oprah's Book Club to endorse you.
About all I see you doing for a long time is swapping banners/links with as many sites as you can. Once EDF is huge, gargantuan, EDF will be more appealing simply through mass. Not to end negative here, but you've a tough row to hoe.
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Jason M. Waltz
Fantasy Acquisitions Editor Staffs & Starships Magazine
Associate Editor Flashing Swords
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Ever waltz with the Devil? Visit von Darkmoor's thoughts to find out (and read a review or two).
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Jordan Lapp
ppaL nadroJ
Date Joined Sep 2006
Total Posts : 2534
| Posted 9/5/2007 11:12 AM (GMT -4) | | You have a point, Jason, but there is lots of advertising in unfocused blogs out there now. All we need is traffic.
If we get 1000 RSS subscribers, we can attract the attention of big advertisers (so far we have 250 RSS subs and about that number of e-mail subs, so we're getting close). Right now, I think the biggest thing that's hurting us is our Page Ranking of 0. We've got TONS of sites linking to us, but Google won't count them for maybe six months. This, of course, really sucks, and I feel it's our main barrier to advertisers (who may not see our technorati stats, which rock!).
Jordan Lapp
Managing Editor
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