|
|
|
Books
Movies
|
| SFReader Forums > Writing > Markets & Contests > Nocternus Aeternus folds | Forum Quick Jump
|
|  Jordan Lapp Ebony & Ivory

       Date Joined Sep 2006 Total Posts : 3293 | Posted 3/9/2008 10:19 PM (GMT -5) |   | Unsurpringsly, Nocturnus Aeternus has closed its door after only one issue. All I can say is that this is the kind of stuff that gives the small press a bad name. I have so much snark in me about this story, but I'll put a lid on it and just share with you this email that Michael Knost sent to his subscribers:
To the Darkly Faithful,
I have always considered Noctem Aeternus Magazine as a vehicle to expand the horror genre, and to add a good paying market for its writers.
My idea was to create a quality PDF delivered quarterly. The plan was to make the subscription free so we could build a huge circulation, where we could use those numbers in a national sells effort. The goal was to have 30,000 subscribers before the first issue hit mailboxes . . . unfortunately we only reached 6,000 subscribers.
I paid over $2,000 out of my own pocket to pay the writers for the first issue because we did not have sufficient advertising. The money is not the issue . . . however, the fact that I misjudged the number of folks signing up for a free product is.
My life is changing, and I simply cannot continue with the business model I set out with.
As many of you know, my wife and I are expecting our first child in August. We have been married for 15 years and this something that has already changed everything. We are also in the process of purchasing a bigger house so when the little one grows into the bigger one, we'll have the room and I won't have to give up my den or office.
So, with all that said, I am announcing that Noctem Aeternus is no more. The first issue was its last, unfortunately.
I want to thank each of you for subscribing and supporting. I have heard from hundreds of you about how much you enjoyed the first issue, the stories, the authors.
I also want to thank the authors who became a part of the ride. I had the pleasure of working with some of the best in the business. You are all fantastic.
I want to especially thank Jude-Marie Greene, Rob Darnell, Brian J. Hatcher, Paula Guran, and Ada McMurray for all the hard work and excellent views. I can never say enough about these folks.
All pending submissions are released back to respective authors. I hope you all sell them for more money than you could have made with us.
I am not going away in the genre; I am just letting the magazine go. I will continue to write, edit anthologies, and hopefully write some more . . .
I will keep this email list going so I can send emails occasionally about upcoming projects and so forth. You are invited to stay, but you can opt-out at any time.
Thanks again, Michael Knost
Managing Editor
| | Back to Top | | |
 |  erazmus Master

       Date Joined Jul 2005 Total Posts : 5357 | Posted 3/10/2008 9:55 AM (GMT -5) |   | Well, looking at his buisness plan, I can't say I'm surprised. I had a sub in with him, and really liked the issue he put out, but come on, 30K subscribers? If he'd budgeted for four issues he might have gotten that, subscriptions were free, but without anything to see, I think he underestimated how well most people guard their e-mail boxes. He had enough subscribers to qualify as a pro market by SFWA standards, if he'd lasted four issues. He had enough to build up to 30K with, if he'd budgeted to operate for the first year without any income from the project, as most people who've done it would tell you is a good idea. He wasn't even set up to take in money except from ads, apparently. God bless Michael Knost for trying. He must really love both horror and short fiction. But I wish he'd gone about it differently and lasted a little longer.
Mike Michael D. Turner "Psyched Up" in _Turn the other Chick_-ed. E. Friesner-Baen books www.baen.com "Dutchman Rescue"in Continuum SF #6 www.continuumsciencefiction.com/orders.htm
"An Incident at Black Tongue Tavern" in _Bash Down the Door and Slice Open the Badguy_ from Fantasist Enterprises:
www.fantasistent.com/books/anthologies/BASH.php "Stains" in Tales of the Talisman 3-1 www.zianet.com/hadrosaur/index.html "Morning Coffee" in Every Day Fiction www.everydayfiction.com/morning-coffee-by-michael-d-turner/ "The Jewel Below" in Flashing Swords flashingswords.sfreader.com/issues/issue8/vol2-iss8-05.htm "Happy Landings" in Every Day Fiction www.everydayfiction.com/happy-landings-by-michael-d-turner/ "Teller of Tales" in Every day Fiction www.everydayfiction.com/teller-of-tales-by-michael-d-turner/ Read "Silver Shells" In Every Day Fiction www.everydayfiction.com/silver-shells-by-michael-d-turner/ | | Back to Top | | |
  |  erazmus Master

       Date Joined Jul 2005 Total Posts : 5357 | Posted 3/10/2008 3:38 PM (GMT -5) |   | | | |
   |  Flashg Adept

       Date Joined Mar 2006 Total Posts : 679 | Posted 3/11/2008 12:09 PM (GMT -5) |   | | Ontday ickkay a uygay enwhay e'shay ownday. | | Back to Top | | |
    |  erazmus Master

       Date Joined Jul 2005 Total Posts : 5357 | Posted 3/11/2008 4:03 PM (GMT -5) |   | I think his numbers expectation may have been high. He had as many subscribers before his first issue as there were attendees at last years World Horror Convention, actually more. People active in fannish communities tend to overestimate, sometimes vastly overestimate, the number of people in those communities and the amount of overlap between communities. Word of mouth (or of e-mail between friends) tend to circulate within the community well enough, but not outside it very much. Thirty thousand subscribers? I know it was free but that is a lot of subscribers to shoot for before you have a product in hand. It is doable, but not the back-alley way people use to promote webzines. That would have taken (an expensive) ad campaign, with print ads outside the usual genre standbys, in order to generate the interest needed to get thirty K subscribers before a magazine was actually produced. Ads in Cemetery Dance and Realms of Fantasy wouldn't be enough (not that he did those either). Fangoria might, might!, have done the trick. Say ads in the three previous issues to or concurrent with the release. As well as a bunch in the usual horror lit outlets. The cost would have been prohibitive, I imagine, negating the revenue generating effects of the exposure for quite some time. Likely, they still wouldn't have gotten more than eighteen K subscribers without a magazine, I don't care what, short of real,national exposure on the level of ads in Playboy , they did, without a product to immeadiatly reward subscription, I think thirty K was out of reach. Jordan has free subscriptions to his magazine as well, and its out. I imagine six thousand subscribers sounds pretty good to him (you will get there and more eventually Jordan). Really, Noctem Aternus had a phenominal turn out for its debut. The initial issue was impressive, growth was almost assured. Thrity K subscribers in six issues was doable.
Mike Michael D. Turner "Psyched Up" in _Turn the other Chick_-ed. E. Friesner-Baen books www.baen.com "Dutchman Rescue"in Continuum SF #6 www.continuumsciencefiction.com/orders.htm
"An Incident at Black Tongue Tavern" in _Bash Down the Door and Slice Open the Badguy_ from Fantasist Enterprises:
www.fantasistent.com/books/anthologies/BASH.php "Stains" in Tales of the Talisman 3-1 www.zianet.com/hadrosaur/index.html "Morning Coffee" in Every Day Fiction www.everydayfiction.com/morning-coffee-by-michael-d-turner/ "The Jewel Below" in Flashing Swords flashingswords.sfreader.com/issues/issue8/vol2-iss8-05.htm "Happy Landings" in Every Day Fiction www.everydayfiction.com/happy-landings-by-michael-d-turner/ "Teller of Tales" in Every day Fiction www.everydayfiction.com/teller-of-tales-by-michael-d-turner/ Read "Silver Shells" In Every Day Fiction www.everydayfiction.com/silver-shells-by-michael-d-turner/ | | Back to Top | | |
   |  crystalwizard Forum Moderator

       Date Joined Nov 2006 Total Posts : 6088 | Posted 3/11/2008 5:30 PM (GMT -5) |   | | | |
| Forum Information | Currently it is Tuesday, February 09, 2010 9:19 AM (GMT -5) There are a total of 98,586 posts in 8,593 threads. In the last 3 days there were 0 new threads and 0 reply posts. View Active Threads
| | Who's Online | This forum has 1552 registered members. Please welcome our newest member, Lee Cushing. 11 Guest(s), 0 Registered Member(s) are currently online. Details
|
Forum powered by dotNetBB v2.42EC SP2 dotNetBB © 2000-2010 (c) SFReader |
|
|
|