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Jordan Lapp
Ebony & Ivory



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   Posted 3/9/2008 10:19 PM (GMT -5)    Quote This PostAlert An Admin About This Post.

Unsurpringsly, Nocturnus Aeternus has closed its door after only one issue. All I can say is that this is the kind of stuff that gives the small press a bad name. I have so much snark in me about this story, but I'll put a lid on it and just share with you this email that Michael Knost sent to his subscribers:

 

To the Darkly Faithful,

I have always considered Noctem Aeternus Magazine as a vehicle to expand the horror genre, and to add a good paying market for its writers.

My idea was to create a quality PDF delivered quarterly. The plan was to make the subscription free so we could build a huge circulation, where we could use those numbers in a national sells effort. The goal was to have 30,000 subscribers before the first issue hit mailboxes . . . unfortunately we only reached 6,000 subscribers.

I paid over $2,000 out of my own pocket to pay the writers for the first issue because we did not have sufficient advertising. The money is not the issue . . . however, the fact that I misjudged the number of folks signing up for a free product is.

My life is changing, and I simply cannot continue with the business model I set out with.

As many of you know, my wife and I are expecting our first child in August. We have been married for 15 years and this something that has already changed everything. We are also in the process of purchasing a bigger house so when the little one grows into the bigger one, we'll have the room and I
won't have to give up my den or office.

So, with all that said, I am announcing that Noctem Aeternus is no more. The first issue was its last, unfortunately.

I want to thank each of you for subscribing and supporting. I have heard from hundreds of you about how much you enjoyed the first issue, the stories, the authors.

I also want to thank the authors who became a part of the ride. I had the pleasure of working with some of the best in the business. You are all fantastic.

I want to especially thank Jude-Marie Greene, Rob Darnell, Brian J. Hatcher, Paula Guran, and Ada McMurray for all the hard work and excellent views. I can never say enough about these folks.

All pending submissions are released back to respective authors. I hope you all sell them for more money than you could have made with us.

I am not going away in the genre; I am just letting the magazine go. I will continue to write, edit anthologies, and hopefully write some more . . .

I will keep this email list going so I can send emails occasionally about upcoming projects and so forth. You are invited to stay, but you can opt-out at any time.

Thanks again,
Michael Knost


Jordan Lapp
Managing Editor
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erazmus
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   Posted 3/10/2008 9:55 AM (GMT -5)    Quote This PostAlert An Admin About This Post.
Well, looking at his buisness plan, I can't say I'm surprised. I had a sub in with him, and really liked the issue he put out, but come on, 30K subscribers? If he'd budgeted for four issues he might have gotten that, subscriptions were free, but without anything to see, I think he underestimated how well most people guard their e-mail boxes.
He had enough subscribers to qualify as a pro market by SFWA standards, if he'd lasted four issues. He had enough to build up to 30K with, if he'd budgeted to operate for the first year without any income from the project, as most people who've done it would tell you is a good idea. He wasn't even set up to take in money except from ads, apparently.
God bless Michael Knost for trying. He must really love both horror and short fiction. But I wish he'd gone about it differently and lasted a little longer.

Mike


Michael D. Turner
"Psyched Up" in _Turn the other Chick_-ed. E. Friesner-Baen books
www.baen.com
"Dutchman Rescue"in Continuum SF #6
www.continuumsciencefiction.com/orders.htm

"An Incident at Black Tongue Tavern" in _Bash Down the Door and Slice Open the Badguy_ from Fantasist Enterprises:

www.fantasistent.com/books/anthologies/BASH.php
"Stains" in Tales of the Talisman 3-1 www.zianet.com/hadrosaur/index.html
"Morning Coffee" in Every Day Fiction
www.everydayfiction.com/morning-coffee-by-michael-d-turner/
"The Jewel Below" in Flashing Swords
flashingswords.sfreader.com/issues/issue8/vol2-iss8-05.htm
"Happy Landings" in Every Day Fiction
www.everydayfiction.com/happy-landings-by-michael-d-turner/
"Teller of Tales" in Every day Fiction
www.everydayfiction.com/teller-of-tales-by-michael-d-turner/
Read "Silver Shells" In Every Day Fiction
www.everydayfiction.com/silver-shells-by-michael-d-turner/

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James Enge
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   Posted 3/10/2008 3:24 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
I'll venture one little snark, perhaps even a boojum. The name of the magazine ("Noctem Aeternus") didn't seem to mean anything. I suppose this is a trivial matter: how many people read Latin nowadays? But it seemed weird that someone would choose a title for a magazine without some clear idea of what it means (or doesn't mean). Seemed to indicate a lack of forethought.

I wanted the magazine to do well--not so much as a market for my wares, because I don't write horror much, but to show that the internet can sustain new types of periodical. And maybe it can, but maybe not this type.



James Enge
http://jamesenge.com/

"A Covenant with Death" in Flashing Swords
"The Lawless Hours" in Black Gate 11
"The Gordian Stone" in Every Day Fiction
"The Red Worm's Way" forthcoming in Return of the Sword
"Payment in Full" forthcoming in Black Gate

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erazmus
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   Posted 3/10/2008 3:38 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
It was, as far as I could tell "sortalatiin" for forever night or eternal darkness. I never cared for the name either.
Mike


Michael D. Turner
"Psyched Up" in _Turn the other Chick_-ed. E. Friesner-Baen books
www.baen.com
"Dutchman Rescue"in Continuum SF #6
www.continuumsciencefiction.com/orders.htm

"An Incident at Black Tongue Tavern" in _Bash Down the Door and Slice Open the Badguy_ from Fantasist Enterprises:

www.fantasistent.com/books/anthologies/BASH.php
"Stains" in Tales of the Talisman 3-1 www.zianet.com/hadrosaur/index.html
"Morning Coffee" in Every Day Fiction
www.everydayfiction.com/morning-coffee-by-michael-d-turner/
"The Jewel Below" in Flashing Swords
flashingswords.sfreader.com/issues/issue8/vol2-iss8-05.htm
"Happy Landings" in Every Day Fiction
www.everydayfiction.com/happy-landings-by-michael-d-turner/
"Teller of Tales" in Every day Fiction
www.everydayfiction.com/teller-of-tales-by-michael-d-turner/
Read "Silver Shells" In Every Day Fiction
www.everydayfiction.com/silver-shells-by-michael-d-turner/

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H.P. Lovesauce
Necronomicondiment



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   Posted 3/11/2008 9:19 AM (GMT -5)    Quote This PostAlert An Admin About This Post.
Does no one like Latin names? Did it not seem evident it was meant to be "Eternal Night"?

I'm not about to start a magazine, but are Latin names a really bad idea?
 
EDIT: Jordan, I'd like to hear your snark, more as an interested observer of publishing than as a connoisseur of snark. :-)
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James Enge
Maker



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   Posted 3/11/2008 10:06 AM (GMT -5)    Quote This PostAlert An Admin About This Post.
"Does no one like Latin names? Did it not seem evident it was meant to be 'Eternal Night'?"

I like Latin names fine, but Noctem and Aeternus can't agree, by the rules of Latin grammar. Nox Aeterna or Noctem Aeternam would be "eternal night." It's possibly true that only people who know Latin would care.



James Enge
http://jamesenge.com/

"A Covenant with Death" in Flashing Swords
"The Lawless Hours" in Black Gate 11
"The Gordian Stone" in Every Day Fiction
"The Red Worm's Way" forthcoming in Return of the Sword
"Payment in Full" forthcoming in Black Gate

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Flashg
Adept



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   Posted 3/11/2008 12:09 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
Ontday ickkay a uygay enwhay e'shay ownday.
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Jordan Lapp
Ebony & Ivory



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   Posted 3/11/2008 12:17 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
Every time a magazine goes down due to poor planning or a lack of commitment there are writers who say "don't kick a guy when he's down." This is backwards thinking in my opinion. It's like making excuses for the perpetrator of a crime instead of focussing on his victims.

What was Knost' crime? Undermining readers' faith in the short fiction market. Making it way tougher for other flegding magazine to get support because they too might fold after only one issue. Tying up writer's stories in his slush pile.

If you're an idiot and hurt a lot of writers and editors because of it, I think you should be prepared (and even expect) to take a little flack for it.


Jordan Lapp
Managing Editor
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Jordan Lapp
Ebony & Ivory



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   Posted 3/11/2008 12:21 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
H.P. Lovesauce said...
 
EDIT: Jordan, I'd like to hear your snark, more as an interested observer of publishing than as a connoisseur of snark. :-)
Check out the thread in the "Juicy Rumours" forum here on SFReader for the snark.


Jordan Lapp
Managing Editor
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James Enge
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   Posted 3/11/2008 2:37 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
John M. Whalen said...
Ontday ickkay a uygay enwhay e'shay ownday.


I know what you mean, and I'm not trying to add to his burden. But it might be worth having a brief post mortem on the project to figure out the cause of death, as it were. We all have an interest in that, I think.

The name's merely a detail, I admit (although it behooves a word-merchant not to make mistakes about words). More important may have been the emphasis on PDF publication. PDFs are fine to print out and read offline, but they're not that great for on-screen reading. Plus, there was the restriction to a "subscribers group" via Yahoo. Stories posted on websites can get the attention casual traffic; people may form the habit of stopping by to check for amusing and/or interesting content. They are more likely to do this than they are to give their email address to someone they don't know, potentially opening themselves to a flood of spam. Notoriously, web-users treat barriers to content as damage and route around them. (That was the downfall of the "Times Select" subscription program.)

Again, I'm not trying to put a knife in anyone's heart. But I think this event yields some data we might want to think about.



James Enge
http://jamesenge.com/

"A Covenant with Death" in Flashing Swords
"The Lawless Hours" in Black Gate 11
"The Gordian Stone" in Every Day Fiction
"The Red Worm's Way" forthcoming in Return of the Sword
"Payment in Full" forthcoming in Black Gate

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erazmus
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   Posted 3/11/2008 4:03 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
I think his numbers expectation may have been high. He had as many subscribers before his first issue as there were attendees at last years World Horror Convention, actually more. People active in fannish communities tend to overestimate, sometimes vastly overestimate, the number of people in those communities and the amount of overlap between communities. Word of mouth (or of e-mail between friends) tend to circulate within the community well enough, but not outside it very much.
Thirty thousand subscribers? I know it was free but that is a lot of subscribers to shoot for before you have a product in hand. It is doable, but not the back-alley way people use to promote webzines. That would have taken (an expensive) ad campaign, with print ads outside the usual genre standbys, in order to generate the interest needed to get thirty K subscribers before a magazine was actually produced. Ads in Cemetery Dance and Realms of Fantasy wouldn't be enough (not that he did those either). Fangoria might, might!, have done the trick. Say ads in the three previous issues to or concurrent with the release. As well as a bunch in the usual horror lit outlets. The cost would have been prohibitive, I imagine, negating the revenue generating effects of the exposure for quite some time.
Likely, they still wouldn't have gotten more than eighteen K subscribers without a magazine, I don't care what, short of real,national exposure on the level of ads in Playboy , they did, without a product to immeadiatly reward subscription, I think thirty K was out of reach.
Jordan has free subscriptions to his magazine as well, and its out. I imagine six thousand subscribers sounds pretty good to him (you will get there and more eventually Jordan). Really, Noctem Aternus had a phenominal turn out for its debut. The initial issue was impressive, growth was almost assured. Thrity K subscribers in six issues was doable.

Mike


Michael D. Turner
"Psyched Up" in _Turn the other Chick_-ed. E. Friesner-Baen books
www.baen.com
"Dutchman Rescue"in Continuum SF #6
www.continuumsciencefiction.com/orders.htm

"An Incident at Black Tongue Tavern" in _Bash Down the Door and Slice Open the Badguy_ from Fantasist Enterprises:

www.fantasistent.com/books/anthologies/BASH.php
"Stains" in Tales of the Talisman 3-1 www.zianet.com/hadrosaur/index.html
"Morning Coffee" in Every Day Fiction
www.everydayfiction.com/morning-coffee-by-michael-d-turner/
"The Jewel Below" in Flashing Swords
flashingswords.sfreader.com/issues/issue8/vol2-iss8-05.htm
"Happy Landings" in Every Day Fiction
www.everydayfiction.com/happy-landings-by-michael-d-turner/
"Teller of Tales" in Every day Fiction
www.everydayfiction.com/teller-of-tales-by-michael-d-turner/
Read "Silver Shells" In Every Day Fiction
www.everydayfiction.com/silver-shells-by-michael-d-turner/

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crystalwizard
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   Posted 3/11/2008 4:21 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
H.P. Lovesauce said...
Does no one like Latin names? Did it not seem evident it was meant to be "Eternal Night"?

I'm not about to start a magazine, but are Latin names a really bad idea?


EDIT: Jordan, I'd like to hear your snark, more as an interested observer of publishing than as a connoisseur of snark. VIEW IMAGE


Book and magazine titles in a language most people don't speak is a bad idea, regardless of what that language is.
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Jordan Lapp
Ebony & Ivory



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   Posted 3/11/2008 4:27 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
Well, Noctem had that many subscribers because their subscribers were mostly writers who wanted to submit stories and get paid 6c / word (or whatever). If we paid that, and focused only on writers, we'd have that many subscribers too.

I didn't subscribe to Noctem, because past experience, unfortunately, has taught me that magazines headed by people with no editting experience are likely to have a very short lifespan. And that's exactly what happened here.

Poof! The magazine's gone, and BTW you're now on my spam list.


Jordan Lapp
Managing Editor
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crystalwizard
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   Posted 3/11/2008 5:30 PM (GMT -5)    Quote This PostAlert An Admin About This Post.
I don't care how many subscribers someone has, they aren't going to get the kind of funding that Noctem was looking for without a track record too. one issue isn't a track record.


Never meddle in the affairs of a wizard unless you are soggy and hard to light!



Managing Editor of Flashing Swords


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